On September 30th, millions will wear orange to honor the children who were forced into residential schools and to commit to the truth that ‘Every Child Matters.’ The movement has gained significant momentum in 2025, serving as a powerful, collective act of remembrance and reconciliation. The orange shirt, born from the story of residential school survivor Phyllis Webstad, has become a potent symbol of hope, resilience, and the enduring truth that every child’s life, dignity, and voice matter. Wearing this shirt is not a trend; it’s a statement of solidarity with survivors and a vow to never forget. At Laughinks, we offer this shirt as a symbol, a way for you to participate in this vital conversation and show your support for the ongoing journey toward healing and justice.

For me, wearing an orange shirt is a solemn reminder of a history that must not be forgotten. It’s an acknowledgment of the pain and trauma endured by so many, and a public commitment to be a part of the solution. This is a time to listen, to learn, and to reflect on what it truly means to live on these lands. It’s a chance to honor the survivors and the children who never made it home. You’ve probably got questions about the meaning and purpose behind wearing this shirt, and I’m here to offer some perspective from a place of respect and understanding.

‘What is the meaning behind the ‘Every Child Matters’ shirt?’

The orange shirt is a symbol of a movement that originated with Phyllis Webstad’s story. On her first day at a residential school, her new orange shirt, a gift from her grandmother, was taken away from her. This act symbolized the stripping away of her culture, her identity, and her feelings. The phrase ‘Every Child Matters’ is a direct response to that historical injustice, affirming the worth and value of every Indigenous child. It is a powerful reminder of the intergenerational trauma caused by residential and boarding schools and a pledge to support the healing of Indigenous communities today. By wearing this shirt, you are saying that you stand with survivors and that you believe in a future where all children are safe, respected, and celebrated.

‘Is this shirt comfortable and well-made?’

A symbol of this importance should be as durable as the message it carries. This shirt is designed to be comfortable and breathable to wear, making it suitable for peaceful walks, commemorative events, or quiet days of reflection. The fabric is soft and lightweight, so you can wear it all day long without discomfort. Its purpose is to be a consistent part of your wardrobe, a quiet reminder of your commitment to truth and reconciliation.

‘Will the ‘Every Child Matters’ graphic last over time?’

The memory of the children and the truth of this history must never fade. We’ve ensured this shirt has sharp, lasting graphics that hold up over time. The powerful message and symbolic design are built to resist fading, cracking, or peeling after washes. This is not a temporary piece of apparel; it’s a durable symbol of your ongoing commitment to justice and remembrance. It is designed to be a timeless piece of your collection, so the message remains as strong and clear as your dedication to this cause.

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